Trayana Pamoukchieva

Strategic Finance Leader | M&A | Transformations | Consulting | Coaching

Senior finance leader with 14+ years of experience across international organizations, specializing in M&A, financial transformation, and scaling finance functions. Proven track record in building structures from zero, leading complex integrations, and enabling executive decision-making through robust financial frameworks.

Experience across groups with more than 10 entities, 15+ countries (Africa, Asia, Europe & Latin America), and management of €50M+ budgets.

Certified ECPC Coach and pursuing certification as a Bodynamic Practitioner, combining financial leadership with a strong focus on people, performance, and organizational development.

Finance, M&A, Strategy

Full-spectrum experience across finance, transformation, and strategic advisory

  • Strong focus on M&A: exit strategies advising, due diligence execution, post-acquisition integration, and group alignment
  • Built and scaled finance and controlling functions from scratch
  • Led full-cycle financial transformations and process re-engineering
  • Designed and implemented group-level reporting, governance, and control frameworks
  • Led ERP implementations, including data migration and IFRS-aligned reporting
  • Owned budgeting, forecasting, and long-term financial planning across multi-entity, multi-country operations
  • Trusted partner to leadership teams on growth, performance, and resource allocation

Execution & Impact

Hands-on operator with strong execution focus and proven delivery in complex environments

  • Established financial structures in fast-scaling and complex environments
  • Led 5+ large-scale, cross-functional projects across groups of 10+ entities
  • Drove standardization and alignment across international operations
  • Improved visibility, control, and decision-making across €20M+ revenue streams
  • Navigated ambiguity and built clarity in high-growth, rapidly changing organizations
  • Experience in the NGO sector, contributing to initiatives focused on poverty alleviation and food security

Leadership & Coaching

Finance leader with coaching mindset

  • Certified ECPC Coach, integrating coaching into leadership and team development
  • Built and developed high-performing, cross-functional teams
  • Enabled non-finance stakeholders through financial clarity and structured thinking
  • Strong focus on performance, ownership, and long-term capability building

Education

  • MBA, University of Leeds (Dean’s Excellence Alumni Scholarship)
  • MSc Accounting and Finance, University of Leeds
  • MSc Financial Management, University of National and World Economy

Personal

  • Currently training as a Bodynamic Practitioner
  • Swimming and squash
  • Professional hunter